Tuesday, May 24, 2011

Social Marketing to the Business Customer


I've been reading business books lately, including a Michael Porter book ^^

Porter is a really good writer, and since I have to study his theories, I might as well learn from the horses' mouth, so to speak. But there's actually not much to share with you, since it's pretty specialised in the sense that it's directed for business students/people.

But still, <3 Harvard Business Review stuff(:

The other book, which is a business book, so I'll be equally succinct. Social Marketing to the Business Customer looks irrelevant, but it's actually a really thorough and practical book on how to use social media (Facebook, Twitter, Blogs etc) to reach out to customers for B2B selling.

Actually, it has very useful tips for the average blogger/Internet shop owner, since it tells of how to win customer loyalty and how to feature on the top of google search engine. How to research trends and other useful tools. The reason why it's targeted at business would be the chapters which talk about how to convince your company to embrace social media (but they don't make up half the book).

I like the chapters with case studies (there's one every chapter, but there's also a chapter dedicated to it), since it shows the ways the social media tools can be applied. But I also like the useful and practical screenshots/pictures, which effectively teach the reader how to use the tools.

Ok, boring rant over(:

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